How to Use Urgency in Your Content to Increase Conversion Rate

One of the most effective ways to drive conversions and sales is to create a sense of urgency in your content. If a potential customer is allowed time to overthink their purchase, it’s more likely that they’ll talk themselves out of it. In general, there are two main factors that compel consumers to act: Supply: how much of a product or service is available. Demand: how many other consumers want to buy something. As a content marketer, you need to find ways to highlight these two factors of supply and demand to potential customers. Use the following tried-and-true techniques to add a sense of urgency to your content. Use Fear of Missing Out In psychology, â€Å"fear aversion† is when the fear of loss is greater than the desire to acquire the things we want. This is why most successful brands use the â€Å"fear of missing out† technique or FOMO. According to Strategy Online, around 69 percent of millennials experience this phenomenon, but it’s not just the young who succumb to it. You can influence most consumers if you give the impression that they stand to lose something if they don’t act. Highlight the scarcity of a product. You could show stock levels or announce that you only have a certain number of items left in stock. If you sell a service, you could point out that you only take on a certain number of clients every month. Use Limited Time Offers Amazon uses time to encourage action, pointing out how soon you have to order something to get it by a specific date. But there are various ways you can use time pressure to your advantage: Use a countdown timer on your site, showing when a sale ends. Offer a flash sale for one day. Promote a holiday weekend sale. Offer free shipping for a limited period. Give the first ten customers a free gift. Use the Right Words The right words used at the right time can make all the difference to whether your visitors make a purchase or not. Try incorporating some of these powerful words into your copy to create a sense of urgency: Now Quick Hurry While stocks last Limited time Today only Limited stock Last chance Before it’s gone Clearance Don’t miss out Use these words in your email subject lines, headlines, call-to-action buttons, social media posts, and paid ads. Use Numbers Numbers are a great way to highlight scarcity or show social proof. For example: Only 10 more left in stock. 1,200 people have already bought this product. 140 of our clients currently use this service. Choose Colors Carefully Warm colors such as red, orange, and yellow have been shown to help consumers make a purchase decision. According to color psychology, red creates a sense of excitement, yellow inspires confidence, and orange increases feelings of security. In one study, HubSpot looked at conversions from a red and a green call-to-action button, where everything else on the page was the same. The red button outperformed the green button by 21 percent. Use Promo Codes and VIP Offers Are you looking for a quick and effective way to promote a product, service, or event? Use time-bound promo codes to create a sense of urgency, or VIP offers to create a sense of exclusivity. Consider offering exclusive deals to only those who subscribe to your email newsletter. This way, you can build a list of prospects and then target them in future promotional offers. Don’t Be Too Pushy Using urgency in your content is fine as long as you’re not using underhand tactics to somehow deceive the customer. Most consumers know when they’re being tricked or manipulated, so it’s crucial to give them the respect they deserve. Otherwise, you’ll lose their trust and this could seriously damage your brand’s reputation. Sometimes, if you offer a quality product or service, you simply need to emphasize the benefits of your offer to potential customers. Explaining why your product is so good is sometimes enough to secure a sale. You can still give little reminders of time constraints and limited availability to add some urgency, but you don’t have to be so pushy all the time. In Summary Adding urgency to your content is one of the most effective techniques you can use to drive sales without spending a ton of money on other promotional strategies. As we’ve already explained, using urgency is probably best used in moderation so that customers take you more seriously in the long run. Focus on periodically offering great deals that truly are limited. When you get it right, it can have a profound impact on conversion rates and also the reputation of your brand.

Effective Error Correction In Class

Effective Error Correction In Class Error correction is often done by the teacher providing corrections for mistakes made by students. However, it is probably more effective for students to correct their own mistakes. In order to do this, students and the teacher should have a common shorthand for correcting mistakes. Aim: Teaching students to correct their own mistakes Activity: Mistake identification and correction Level: Intermediate Outline: Discuss the importance of correcting your own mistakes with students. Point out that information arrived out inductively (by their own reasoning) is more likely to be retained over the long term.Go through the shorthand used in the following exercise for various types of mistakes.Ask students to first find mistakes in the short biography.Give students the correction marks copy of the short biographyAsk students to correct the short biography based on the correction marks.Give students corrected version of a short biography. Correction Key T tenseP punctuationWO word orderPrep prepositionWW wrong wordGR grammarY upside down word missingSP spelling Find and mark the mistakes in the following short biography. Jack Friedhamm was born to New York on October 25, 1965. He began school at the age of six and continued until he was 18 years. He then went to New York University to learn Medicine. He decided on Medicine because he liked biology when he was at school. While he was to University he met his wife Cindy. Cindy was a beautiful woman with hair long black. They went along for years before they decided getting married. Jack began to work like a doctor as soon as he graduated to Medical School. They had two children named Jackie and Peter, and have lived in Queens for the past two years. Jack is very interested painting and likes to paint portraits of his son Peter. Compare your corrections with the image at the top and then correct the mistakes. Compare your corrected version with the following: Jack Friedhamm was born in New York on October 25, 1965. He began school at the age of six and continued until he was 18 years old. He then went to New York University to learn Medicine. He decided on Medicine because he liked biology when he was at school. While he was at University, he met his wife Cindy. Cindy was a beautiful woman with long black hair. They went out for years before they decided to get married. Jack began to work as a doctor as soon as he had graduated from Medical School. They have had two children named Jackie and Peter, and have lived in Queens for the past two years. Jack is very interested in painting and likes to paint portraits of his son Peter. Short Biography with Mistakes Printing PageShort Biography with Correction Marks Printing PageCorrect Version of Short Biography Printing Page

BP Russian Case Analysis Study Example | Topics and Well Written Essays - 1500 words

BP Russian Analysis - Case Study Example While partnerships are vital for the success of an organization, they may become sources of business failure if their construction is not efficient. BP Russia is one of the companies that have engaged in partnerships that have undermined its potential to grow and take advantage of the market. An analysis of BP Russia will reveal the various aspects of partnerships that determine its failure or success and the way organizations can benefit from such business partnerships. BP proposed an alliance with Rosneft as part of the organization commitment to take advantage of mergers to increase organization productivity. The proposed partnership between BP and Rosneft would have numerous benefits if successful. The main aim of the strategic alliance was to use a collaborative approach on the development of oil reserves of the Kara Sea in the Russian Arctic (University of Virginia 6). The first benefit of the alliance is that the two would have a greater financial worth, which would help to explore the Kara Sea in a more profitable manner. Since the exploration of oil and development of oil reserves is a costly operation, it is difficult for any organization to go it alone without a partnership. On this note, the alliance would allow BP to take advantage of the oil reserves, develop them and hence increase productivity, which means higher profits for both organizations. Secondly, BP had a long-term plan in the terms of the partnership. The terms of the strate gic alliance was that BP secure 9.5% of Rosneft bringing its total share of Rosneft at 10.8%. This share swap condition would have a long-term benefit for BP Russia. Increasing its share value in Rosneft would be an increase in its share value. On this note, it is possible to term the strategic alliance as a worthwhile development strategy for BP Russia. On the other hand, managers must be aware that there are always implications for success or failure of a partnership. The success of the BP-Rosneft alliance would

An Evaluation of the Teaching Staff Shortage in London Schools Essay

An Evaluation of the Teaching Staff Shortage in London Schools - Essay Example eased concern in England as well as in other countries with regards to teacher supply shortages along with the issues on the recruitment and retention of teachers (House of Commons- Education and Skills Committee 2004). For instance, despite a considerable number of 60 million teachers worldwide, there is still a need to employ another 15 to 35 million teachers. Schools have faced considerable shortages in English and Math teachers while there have been a decrease in the number of applicants for teacher training. Teacher applicants for physics, geography, and information and communications technology have also experienced a considerable drop (Eurydice 2002). A large number of studies have primarily delved into the reasons why potential teachers have been attracted to the profession as well as the factors that contribute to their intentions of leaving the profession, including pay and work demands, and turnover patterns (Johnson-Wilder et al 2003). Recent evidence has also associated staffing problems with specific issues that serve as challenges for schools affected, such as the inability of schools to cope with labor market difficulties in order to for them to offer higher wages and attract qualified candidates, the lack of proficient teachers in certain subjects, and the increased number of teachers who are teaching outside of their subjects (Harris and Adams 2007). It has been suggested that institutions for teacher training have not been able to produce adequate numbers of qualified teachers who can met such demands. Other demographic trends, including the increase of student enrollments along with the increased rate of teacher turnover owing to an aging teaching workforce, have also contributed to the school staffing crisis. Owing to the continued shortfall of... This paper approves that private and public schools in London have experienced considerable shortages in their teaching workforce which have been attributed to various concerns. Teachers can either be motivated or discouraged to provide education and learning to students based on a number of factors, including their perceived support from the administration, the overall environment that they are working in, the salary they receive in exchange for their performance, the behavior of students, as well as personal issues. These can all influence the ways with which teachers view their profession as meaningful and valuable and, thus, affect their intentions and decisions for voluntary turnover. This report makes a conclusion that increasing the school’s support and attention towards their staff members should also be demonstrated along with the implementation of strategies that can enhance facilities and teaching performance. Values should also be taught to students by both the school and their families to ensure that these young individuals exemplify favorable behavior towards their peers and teachers. School safety and discipline along with a more professional environment that employs strategies for empowering teachers and boosting their morale may have a positive impact on their recruitment and retention among public and private schools. Future studies should also look into more specific factors that can be experienced by teachers in the primary, secondary, and college level as well, such as racial discrimination or academic field preferences; differences in terms of geographic locations (suburban versus metropolitan schools) or the impact of teachers’ age and gender can also be explored.

Sam 340 unit 3 replaced Essay Example | Topics and Well Written Essays - 250 words

Sam 340 unit 3 replaced - Essay Example Risk management has two sides. It has both negative and positive sides. Risk management can therefore be counterproductive if at all it does not receive the full support of the stakeholders (Masteralexis, Barr and Hums, pp. 110). This is common whenever they have conflicting ideas which they intend to implement. Lack of support and improper implementation automatically leads to lack of achievement with regard to the initial objectives of the risk management programme. However, this paper argues from the point of view that risk management in line with legal and ethical principles is necessary in the sports industry. Risk management helps in the area of intervention and prevention (Masteralexis, Barr and Hums, pp. 96). The emergence of problems will be controlled in addition to having a comprehensive framework to handle problems that will have come up. It is therefore necessary to incorporate a proper risk management strategy. The reason for this personal opinion is because risk management puts the sports manager in a good position to anticipate and prepare for sports’ risks. This enhances a smooth transition for the benefit of a team with regard to its overall performance/results/output and saving of time and

Bottom Of The Pyramid Marketing Essay

Bottom Of The Pyramid Marketing Essay The Bottom of the Pyramid (BOP) is the largest and poorest socio-economic group in the society. There are more than four billion people who live their lives on less than $2 per day. Indias rural majority today accounts for more than US$100 billion in consumer spending, making them by far the biggest buyers in the country and contributing significantly to Indias gross domestic product. To tap the vast markets at the BOP, MNCs must specially design and develop quality products and services, or they must select some to alter and make available at lower cost. Serving BOP customers is a profitable opportunity for corporations. It is also a social imperative, given that two-thirds of the human population (about four billion people) are at the bottom of the economic pyramid. By addressing the BOP, MNCs can curtail poverty and improve the living conditions of the worlds poorest. HYPOTHESIS IS THERE SUFFICIENT OPPURTUNITY AT THE BOTTOM OF THE PYRAMID? 70% of the Indian population lives in rural areas. This segment, which is commonly referred to as the bottom of the pyramid, presents a huge opportunity for companies. To expand the market by tapping the countryside, more and more MNCs are foraying into Indias rural markets. Among those that have made some headway are Hindustan Lever, Coca-Cola, LG Electronics, Britannia, Standard Life, Philips, Colgate Palmolive, Amul and many foreign-invested telecom companies. The Opportunity In earlier times rural consumer had to go to a nearby town or city to buy a branded product. The growing power of the rural consumer is now forcing big companies to flock to rural markets. At the same time, they also throw up major challenges for marketers. Servicing rural markets involves ensuring availability of products through a sound distribution network, overcoming prevalent attitudes and habits of rural customers and creating brand awareness. Price-sensitivity is another key issue. Rural income levels are largely dependent on the vagaries of monsoon, and demand is not easy to predict. The Indian rural market currently contributes to 50% of the annual consumption of FMCG goods and is increasing year on year. As a result it is becoming an important market place for fast moving consumer goods as well as consumer durables. The Necessity The rural market is certainly tempting since it comprises 70 % of the countrys population, 41 per cent of its middle class, 58 per cent of its disposable income and a large consuming class. Today, real growth is taking place in the rural-urban markets, or in the 13,113 villages with a population of more than 5,000. In order to efficiently and cost-effectively target the rural markets, companies cover many independent retailers since in these areas, the retailer influences purchase decisions and stock a single brand in a product category. Most of the companies have started tinkering with pack sizes and creating new price points in order to reach out to rural consumers. Thus, sachets and miniature packs, as in the case of shampoo sachets priced at Re 1 and Rs 2 or toothpaste at Rs 10, have become the order of the day and help improve market penetration. Yet, driving consumption of goods in rural areas is not just about lowering prices and increasing volumes but also about product innovation and developing indigenous products to cater to their demands. For example, soap makers use advanced technology to coat one side of the soap bar with plastic to prevent it from wearing out quickly. Impact of globalisation The impact of globalisation is felt in rural India as much as in urban. It will have its impact on target groups like farmers, youth and women. Farmers, today keep in touch with the latest information and maximise both ends. They keep their cell phones constantly connected to global markets. Surely, price movements and products availability in the international market place seem to drive their local business strategies. On youth its impact is on knowledge and information and while on women it still depends on the socio-economic aspect. The marketers who understand the rural consumer and fine tune their strategy are sure to reap benefits in the coming years. In fact, the leadership in any product or service is linked to leadership in the rural India except for few lifestyle-based products, which depend on urban India mainly. Coca-Cola India In 2001, Coca-Cola India attempted to gain leadership in the Indian market and capitalize on the rural markets. In rural markets, soft drinks category was undeveloped. Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with a comprehensive strategy. The rural segments primary need was out-of-home thirst-quenching and the soft drink category was undifferentiated in the minds of rural consumers. Additionally, with an average Coke costing Rs. 10 and an average days wages around Rs. 100, Coke was perceived as a luxury that few could afford. In an effort to make the price point of Coke within reach of this high-potential market, Coca-Cola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like lemonade and tea, making soft drinks truly accessible for the first time. At the same time, Coke invested in distribution infrastructure to effectively serve a disbursed population and increased the number of retail outlets in rural, increasing market penetration. Coca-Colas advertising and promotion strategy pulled the marketing plan together using local language and idiomatic expressions which even won them some campaign of the year award in the Advertising Market Coca-Cola doubled its spend on Government Channels, increased price compliance from 30 per cent to 50 per cent in rural markets and reduced overall costs by 40 per cent. Result: the rural market accounts for 80 per cent of new Coke drinkers and 30 per cent of its volumes. CONCLUSION The basic problem with brand marketing is its high cost. Local Markets do offer a cost-effective method of marketing. With the virtual Local Markets the cost saving is still better. Consider for example the case of marketing farm inputs like fertilisers, seeds and pesticides. In the brand marketing approach, the same information is provided by several marketers through different media and methods. In the virtual Markets, several people can join hands and provide best possible information in a most cost effective manner to the farmers. The rural market grab has already begun. Once the rural consumers get attached to these new forms of virtual Local Markets they are going to procure most of their requirements from the same source and sell their produce in the same Markets. This offers an interesting challenge for those companies that are selling in the rural market including the agri-input companies, farm equipment companies, FMCG and consumer durable manufacturers. The bottom of the value-chain pyramid indeed represents a huge gambit of opportunities. Here lies a fortune that is waiting to be explored

The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt Essay

In a situation like Alex Rogo’s, the Plant Manager for the Bearington Division of UniCo Corporation, who has been given three months by his boss to either show a profit or face shutdown, one can be tempted to consider an easy option – quit now and look for another job while your reputation is still intact. The temptations for Alex to consider this option are many – his plant has not shown any profit for quite some time, orders are often shipped months late, the inventory position is so bad that the aisles of the plant floor are crammed with in-process parts, almost all jobs are designated as â€Å"rush† and upon all this his marriage is on the precipe because he has been spending all his time in the plant. However, Alex decides to take the problems head on. In this quest, he is helped by his old Physics professor, Jonah. Rather than giving him ready made answers like a consultant, Jonah forces Alex to think by confronting him with pointed questions designed to help him bring out his intuitive skills. When Alex tells Jonah how he was able to increase productivity by thirty-six percent in one department alone with the use of robots, Jonah points it out to Alex how the robots could not possibly have contributed to the company’s goal – and that in fact in terms of its overall goal, Alex must actually be running a very unproductive plant. Prodded on by Jonah, Alex comes to the conclusion that as a first step, he first and foremost has to ensure that his plant makes money. With a continuous barrage of questions from his teacher, Alex and his team learn how to define measurements so that they better reflect the money making goal of a manufacturing organization. Proceeding systematically, they discover the facts which point to how the bottleneck machine in their plant, or in any plant for that matter, determines the throughput and that the capacity of the entire plant is actually equal to the capacity of the bottleneck. They then devise a system whereby the bottleneck (a machine called NCX-10, in this case ) is kept busy for the maximum amount of time possible – this they do by first ensuring that the NCX-10 is kept running even during lunch breaks and later on by ensuring an adequate buffer in front of the bottleneck so that it would not be idle for want of parts. In the meantime they also save time on another suspected bottleneck, the heat treatment, by relocating ... ...e omni-presence of two phenomena, dependency and variability, in manufacturing environments, it is vital that the system’s actual constraint be identified – which may or may not be physical. All other policies have to be built so that they work within the constraint. That is to say that the non-constrained resources have to be used to maximize the performance of the constrained resource. The next step is to try and improve the constraint itself, if possible. Alex Rogo is successful in turning around his plant because he unwittingly, or by design, follows this same ordered thinking process wherein he goes from first defining his fundamental measures and then exploring the effects of different parts of his plant on these measures. He is then able to identify his constraints and effect changes that allow him to maximize his plants performance within the constraint. Later when he finds that his constraint is no longer physical but has become something intangible beyond his plant, he identifies it correctly as a market constraint and tries to improve it by encouraging his sales staff to come up with new orders. And if all this wasn’t enough, Alex has also managed to save his marriage!

Environment and Public Works Essay

Redwood forests are filled with an assorted collection of animal and plant species. These forests are deemed as complex ecosystems wherein â€Å"the tallest trees in the world to the tiniest fungi are working systematically in a very delicate balance. † More so, the redwoods have been discovered to affect the â€Å"climate of the river canyons by transpiring moisture which keeps the humidity high† (Humboldt Redwoods Interpretive Association). Through this, it can be surmised that trees play a vital role in sustaining life in the biosphere. Because of this, it is mandatory that humans do everything in their power to protect and conserve the redwood forests. However, due to changing times, the biodiversity in the Redwood forests are being threatened particularly by illegal logging. Historically, illegal logging started over centuries ago as early as the Spanish colonization and still a continuous practice in the 21st century. Since then, almost 95% of the redwood forests had been destroyed (Berry). Moreover, illegal logging is caused by overpopulation and increase in demand for natural resources. Because of these demands, virgin forests are turn into urban housing to accommodate the growing population and timbers are being utilized for profit. As a result, the various California species are being endangered to the brink of extinction. If this will not be taken care of immediately, the ecosystem of the Redwood forests will soon be destroyed which can adversely affect the natural cycle of existence. To prevent this from happening, several actions must be facilitated such as information campaign, boycott and conservation efforts. The public needs to be aware of the current situation of the Redwood forests in order to educate and at the same time invoke their interest in saving the Redwood. More so, through the boycott of the products of companies that abuses the Redwood forests, people can help in decreasing the need for natural resources produced by trees and animals living in the Redwood forests (Gapsucks. org). Furthermore, practicing environment-friendly activities such as recycling paper and patronizing consumer goods that are safe for Mother Earth can alleviate the current negative effects of illegal logging which can cause floods, wildfire, extinction of plant and animal species and climate change. As a public political figure, I hope that you can help in disseminating information about how to lessen human impact on the Redwood Forests. Also, I hope that you can generate legislations that will protect and sustain the biodiversity of the Redwood Forests. Respectfully yours, Your name Works Cited Berry, Wendell. â€Å"Learn from the Past. † 2009. Bioweb. uwlax. edu. 13 May 2009 â€Å"Redwood Forest Ecology. † 8 October 1996. Humboldt Redwoods Interpretive Association. 13 May 2009 â€Å"Save the Redwoods, Boycott the Gap. † 18 January 2009. Gapsucks. org. 13 May 2009

Essay on Organized Crime

Essay on Organized Crime Essay on Organized Crime Organized Crime These days, when somebody mentions organized crime, the first thing they may think is the TV show â€Å"The Soprano’s.† However, there isn’t anything fiction about organized crime. To properly begin describing it, there should first be a definition. Donald Cressey attempted to define it in 1969, and the FBI had accepted that definition for several decades. That definition is as follows: â€Å"An organized crime is any crime committed by a person occupying, in an established division of labor, a position designed for the commission of crimes providing that such division of labor includes at least one position for a corrupter, one position for a corruptee, and one position for an enforcer.† (Abadinsky, 2009) The FBI must have felt a little fine tuning of that definition was necessary, and they ended up coming up with their own definition. The definition they currently use is as follows: â€Å"As any group having some manner of a formalized structure and whose primary objective is to obtain money through illegal activities. Such groups maintain their position through the use of actual or threatened violence, corrupt public officials, graft, or extortion, and generally have a significant impact on the people in their locales.† (Abadinsky, 2009). Just in case it is still a little unclear as to what organized crime is, the Department of Justice uses their own definition that states organized crime is â€Å"all illegal activities engaged in by members of criminal syndicates operative throughout the United States and all illegal activities engaged in by known associates and confederates of such.† (Abadinsky, 2009). Similarly, these three definition distinguish organized crime as an organization of people. The more specific definition, which is currently used by the FBI, gets into more detail than the others by including how the groups maintain their position. Also, the Department of Justice failed to recognize that or ganized crime exists in other countries. Nevertheless, how do law enforcement officials know when to categorize a chain of criminal events as an organized crime effort if there are numerous definitions? To ease the confusion, criminal researchers have developed a list of attributes that describe characteristics of a crime organization, so law enforcement officials can identify these groups much easier. The first attribute to be discussed is the basis of no political gain. Organized crime groups may have their foot in the political door, but not for political gain, rather for some sort of protection or immunity. Instead, these groups’ primary motive is aimed towards money and power. These groups have a certain rank structure, so the next attribute would be Hierarchical. This means the group just isn’t a bunch of pawns being controlled by one king. The rank structure puts people in charge of just the group below them to help with the delegation of tasks. The next a ttribute to consider when identifying an organized crime group is the limited membership requirements. Sometimes potential applicants need to fulfill certain requirements before being accepted into the organizations. Some of those requirements could include kinship of other members, race, and willingness to commit crime and follow orders. As a token of their membership, group members may possess a symbol of their membership in the attire they wear, or in tattoos they are permitted to obtain. Another set of attributes of organized crime groups include them constituting a unique subculture and perpetuate themselves to remain ongoing. This subculture allows the members to believe they are different from the rest of the society in which they live, and thus acts like they are above the rules. The acts that are carried out are meant to have a long lasting influence on the group’s reputation. These groups must also show signs of a monopolistic organization. If people wanted to engage in certain

Free Essays on Adaptation Of Historic Costuming

Mesopotamia The Mesopotamians wore the use of tassels, fringe and wrapped garments. Today Harpers Bazaar shows the same style garments, which are now considered the â€Å"Winter Wonders† of the Fall/Winter collection in the 21st century. History of Costume, pg.19 Bazaar Magazine, Oct `02 pg.228 Pg.119 Egyptian Egyptians used a plain, basic yet classical style of sheer draping linen for their garments. In today’s fashion world we wear the same garments to awards ceremonies that are designed by the top designers of this today’s fashion industry. History of Costume, pg.40 In Style, Aug `02 pg.101 Cretan The Cretans were known for their open bodices and tiered skirts, the pictures that are shown above are the same type of garments designed for the 21st century, I think that the open bodices are becoming extremely popular along with the short skirts in today’s world of appeal. History of Costume, pg.63 Bazaar, Sept `02 pg.17 IN Style, Aug `02 pg.264 Grecian â€Å" It’s not about what you wear; it’s about how you wear it and interpret it,† Greek garments were made of fine linen that was very clingy to the body without being too revealing. Belting and blousing can shorten the Chilton; Christian Dior portrays this classic draping fashion. History of Costume, pg.83 Bazaar, Jul `02 pg.311 Oct `02 pg.253 Roman â€Å"This artfully draped dress is nothing short of a Greek myth.† That was a quote by a designer on this particular garment above. The roman toga is a about six to eight feet long, the garment often has many layers, a fine look that was adapted so long ago in the Romans era. History of Costume, pg.102 Elle, Jun `02 pg.111 Jun `02 cover Byzantine Britney Spears is wearing beautiful garments that are covered with jewels, embroidery and brocades, just as the Byzantines wore, although it was a sign a luxury then, in some ways I guess it still... Free Essays on Adaptation Of Historic Costuming Free Essays on Adaptation Of Historic Costuming Mesopotamia The Mesopotamians wore the use of tassels, fringe and wrapped garments. Today Harpers Bazaar shows the same style garments, which are now considered the â€Å"Winter Wonders† of the Fall/Winter collection in the 21st century. History of Costume, pg.19 Bazaar Magazine, Oct `02 pg.228 Pg.119 Egyptian Egyptians used a plain, basic yet classical style of sheer draping linen for their garments. In today’s fashion world we wear the same garments to awards ceremonies that are designed by the top designers of this today’s fashion industry. History of Costume, pg.40 In Style, Aug `02 pg.101 Cretan The Cretans were known for their open bodices and tiered skirts, the pictures that are shown above are the same type of garments designed for the 21st century, I think that the open bodices are becoming extremely popular along with the short skirts in today’s world of appeal. History of Costume, pg.63 Bazaar, Sept `02 pg.17 IN Style, Aug `02 pg.264 Grecian â€Å" It’s not about what you wear; it’s about how you wear it and interpret it,† Greek garments were made of fine linen that was very clingy to the body without being too revealing. Belting and blousing can shorten the Chilton; Christian Dior portrays this classic draping fashion. History of Costume, pg.83 Bazaar, Jul `02 pg.311 Oct `02 pg.253 Roman â€Å"This artfully draped dress is nothing short of a Greek myth.† That was a quote by a designer on this particular garment above. The roman toga is a about six to eight feet long, the garment often has many layers, a fine look that was adapted so long ago in the Romans era. History of Costume, pg.102 Elle, Jun `02 pg.111 Jun `02 cover Byzantine Britney Spears is wearing beautiful garments that are covered with jewels, embroidery and brocades, just as the Byzantines wore, although it was a sign a luxury then, in some ways I guess it still...

With particular reference to two theoretical perspectives relating to Essay - 1

With particular reference to two theoretical perspectives relating to social work assessments and interventions - Essay Example According to Cognitive Behavioral Theory, cognition plays a major role in behavior change. That is cognitions or thoughts of a person has a say on their behavior, and negative thoughts or perceptions can make it tough for a person to make a positive behavioral change. Cognitive-behavioral interventions bring together cognitive and behavioral strategies to solve numerous behavioral and psychological problems. The idea is that by altering a person’s irrational or faulty thinking and behaviors and ingraining positive thoughts and ideas will alter the way that a person copes and looks at a situation (Daley, 2006). That is by changing their thought process people can think more clearly about the decisions they make. However there are many types of theories in psychology can be included under this segment. Here I hope to emphasize on some of the general points in all of them. Cognitive behavioral theory experts normally believe that the experiences that a child gathers in his child hood have a say in the development of his character. Ones personality is shaped by them. These experiences are ingrained in the minds of the child. For example if you were subjected to discrimination in child hood, such as based on race, religion social and gender these things will be ingrained negatively in their minds. So I need to remove the bitter negative memories of their past experiences. There is a saying that these innate drives are the facts that affect the motivation of human behavior. Therefore I have to engage in cognitive-behavioral interventions to alter the negative thoughts that have been ingrained in their minds from child hood in to positive ones that help them look at life in a new perspective. They may have been subjected to unhealthy or improper social interactions in their childhood. These may have been reinforced in their minds by a significant person in their

Protien refording Essay Example | Topics and Well Written Essays - 2500 words

Protien refording - Essay Example During initial production and isolation of proteins, many factors such as overproduction, solvent interactions, mechanical interference, or others may result in the denaturation of proteins. Understanding protein folding involves understanding both the energy landscape of the protein system, and refolding techniques have been significantly improve as time-resolved techniques, including neutron scattering, have been developed and perfected by researchers around the globe. The techniques involve observation of protein dynamics in order to assess the critical point of refolding, information which can lead to the development of refolding solutions (Bu et al. 2001). Neutron scattering and similar inventive techniques, such as stopped-flow florescence. In order to scale up for commercial use, protein refolding techniques must be scale invariant, compatible for a large range of proteins, simple to automated, and overall economical. Methods that rely on denaturant dilution and column-based methodology generally will meet these criteria (Middelberg 2002). The technology of refolding has grown exponentially in the past decade, and new methods must be carefully designed to facilitate the automated and rapid determination of the conditions that must be met for refolding in order to be commercially viable. It, however, remains to be seen if researchers can translate new technologies—and possibly even the discovery of a new protein state—into technology that will improve efficiency in bimolecular research industries. Before use, proteins are generally solubilised before use in high concentrations of quanidinium chloride (GdmCl) and urea (De Bernardez 1998 and Schwarz et al. 1998). Either of these two solvents may cause certain proteins to denature, and refolding involves diluting to a low concentration zone.